Why AI Is Different: Every Prior Tool Took Sides
What For All Mankind, the Luddites, and a kid named Alex tell us about AI — and why this wave of automation may be the first one workers can turn on their own behalf.
20+ years making technology matter — from legacy systems to AI-augmented teams. Writing honestly about what actually works.
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What For All Mankind, the Luddites, and a kid named Alex tell us about AI — and why this wave of automation may be the first one workers can turn on their own behalf.
I translate technical complexity into business language — and I've been doing it since 1996, when the web was new and the rules hadn't been written yet.
Currently leading Commercial Technology web development at Fluke Corporation. I write about AI, distributed teams, platform modernization, and what it actually takes to build things that last.
Full story →20+
Years in tech
1996
When I started
150+
Projects shipped
Seattle
Based in WA
Expertise
Transform aging systems into modern, scalable architectures — without disrupting operations. Zero-downtime migrations, phased modernization, and platform consolidation at enterprise scale.
See experience →Lead organizations through comprehensive technology overhauls. MarTech stack integration, AI-augmented development workflows, and enterprise DAM/CMS platform rollouts that actually stick.
View portfolio →Build and mentor high-performing distributed teams. Agile delivery, sprint velocity, and team resilience through transitions. Creating environments where technical talent delivers results that matter.
Skills & methods →Whether it's a technology strategy question, a leadership challenge, or just a conversation — I'm here.
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